BEST
BUSINESS
TOOLS

GOOGLE WORKSPACE

// BUSINESS EMAIL, PRODUCTIVITY & COLLABORATION APPS

Google Workspace (previously known as G Suite) is pretty awesome! You can customise your own business email and get a sweet cloud storage package. Plus, you'll have access to a bunch of handy apps like Docs, Sheets, Slides, and a Calendar. You can even chat and have video meetings. It's basically everything you need to run your business like a pro and work seamlessly with your clients - all without breaking the bank. And let's not forget how breezy it is to glide through the user-friendly interface!

ACTIVECAMPAIGN

// EMAIL MARKETING, SALES CAMPAIGNS & AUTOMATION

We've been around the block with a few providers, but we gotta give a major shout-out to ActiveCampaign because it's the bee's knees! It's got all the features you'd expect (and then some) to stay connected with your peeps. The pricing scales with your subscriber count, so you won't be coughing up a huge chunk of change when you're just starting out (high-five to the 'Lite' plan!). And, it plays well with many other tools, so your clients get a seamless experience. We're giving it two big thumbs up!

CALENDLY

// APPOINTMENT SCHEDULING PLATFORM

If you're tired of the admin hassle of scheduling client appointments, Calendly is gonna be your new bestie. This app is a serious lifesaver that'll free up your time, and it's a piece of cake to set up. Your clients can book one or more sessions online without doing any time zone conversions (yay!). Plus, it integrates with Zoom so that everyone can join the call without hiccups. Win-win! Oh, and here's a pro tip... go with the 'Essential' or 'Professional' package because they include the reminder notifications to increase your show-up rates.

DROPBOX SIGN

// WORKFLOW MANAGEMENT TOOL FOR LEGAL DOCUMENTS

You know it's a must to have a rock-solid agreement in place before you start working with a client, right? But who's got time for all that paperwork in today's digital age? That's where Dropbox Sign (formerly HelloSign) comes in to save the day. Just upload your template, add in the necessary deets, highlight where your clients need to sign and hit send. Your clients will get the file and can sign it electronically, no sweat. And if life gets in the way, this nifty app will even send automatic reminders. Sweet!

ZOOM

// VIDEO COMMUNICATIONS PLATFORM

You're gonna love Zoom because it's so easy to use and totally affordable for all the fantastic features you get. Need to share some slides? No sweat. Wanna lead a workshop with break-out rooms? Easy-peasy. And if you promised a session recording, it's as good as delivered. Best of all, Zoom is super stable, even when our bandwidth is low, and the delays (if any!) during events are practically non-existent. This is hands-down a 5-star tool that we wouldn't want to be without.

THRIVECART

// SHOPPING CART SOLUTION

Sick of wasting your hard-earned cash on shopping cart solutions that don't deliver? Check out ThriveCart! It ticks all the boxes without the monthly price tag. With its user-friendly interface, you can create one-on-one packages, group programs, and courses in just 15 minutes flat (seriously, we're not kidding!). Plus, you get all the marketing tools you need to create pro-looking checkout pages that'll make your heart sing. Want an extra boost? Go for the 'Pro' and maybe even the 'Learn+' upgrade - both are worth every penny!

STRIPE

// PAYMENT PROCESSING PLATFORM

We tried to get a merchant account from our local bank, but it was like jumping through a million and one hoops. Luckily, we found Stripe, and it was like a breath of fresh air. Signing up is super easy, and their fee structure is transparent and fair. Plus, it works seamlessly with most shopping cart solutions and learning management systems. The best part is that you can even send out invoices and payment links for one-off or recurring payments directly from Stripe’s platform. It's a one-click wonder when it comes to getting paid!

GOOGLE ANALYTICS

// WEB ANALYTICS SERVICE

No sweat if you want to know your audience better and find out how they're grooving to your marketing beats. Google Analytics has your back, and it's free, so you don't need to bust out your credit card. All you gotta do is hook up your website with their software and let it do its thing for a while. Then bam! You'll get tons of valuable data and insights like who's sending you the most traffic, how long they're sticking around, and what they're clicking on. You name it, Google Analytics will provide it!

ECAMM

// LIVESTREAMING APP FOR MAC

Ecamm is one of a kind! It's like a magic wand for your content creation and video production. With Ecamm, you can look like a pro in a flash, no matter what you're working on - live streams, interviews, tutorials, you name it! It's so versatile that we even said "Sayonara!" to other apps like ScreenFlow (or Camtasia for Windows fans). Plus, the pricing is more than fair. And did we mention its virtual cam functionality during Zoom calls? You'll never look better! This tool is a game-changer and definitely one of our all-time favs.

LOOM

// VIDEO MESSAGING

Loom is the bomb for sending video messages. If you’re having a bad hair day, simply switch off the camera and let your headshot and dazzling voice do the talking. We use Loom all the time when we want to explain something in more detail or show clients how to do stuff by recording our screen. The video quality is top-notch, and the app is a cinch to use. And with the option to add captions and trim your videos, Loom makes sure your message is delivered just the way you want it. It can’t get any better (and easier!).