Sifting your way through 457 feature comparison threads (or, even worse, trialling all the tools to figure out which feature is included in a plan!) isn’t a fun task, especially when your relationship with tech is rather complicated.
To save you the headache, we compiled a list of our most loved business tools that'll work for you, whether you're just starting out with your business or you're an established solopreneur eager to tick off some big-ass goals.
We use the same tools in our business every day, so you can be confident they're top of the line with a+-mazing customer service. And the best part: they don't cost an arm and a leg.
And yes, you guessed it right... Some of the links on this page are affiliate links. Clicking on them will take you to another company's website, and if you end up buying anything, we might get a commission. But don't worry, it won't cost you anything extra.
We truly love the stuff they have to offer, but we highly recommend doing your own research before hitting that ‘buy’ button.
Now, it's TIME TO CHECK OUT OUR FAV TOOLS...
let's start with our top 10
TO BUILD A SOLID FOUNDATION
// BUSINESS EMAIL, PRODUCTIVITY & COLLABORATION APPS
Google Workspace (previously known as G Suite) is pretty awesome! You can customise your own business email and get a sweet cloud storage package. Plus, you'll have access to a bunch of handy apps like Docs, Sheets, Slides, and a Calendar. You can even chat and have video meetings. It's basically everything you need to run your business like a pro and work seamlessly with your clients - all without breaking the bank. And let's not forget how breezy it is to glide through the user-friendly interface!
// EMAIL MARKETING, SALES CAMPAIGNS & AUTOMATION
We've been around the block with a few providers, but we gotta give a major shout-out to ActiveCampaign because it's the bee's knees! It's got all the features you'd expect (and then some) to stay connected with your peeps. The pricing scales with your subscriber count, so you won't be coughing up a huge chunk of change when you're just starting out (high-five to the 'Lite' plan!). And, it plays well with many other tools, so your clients get a seamless experience. We're giving it two big thumbs up!
// APPOINTMENT SCHEDULING PLATFORM
If you're tired of the admin hassle of scheduling client appointments, Calendly is gonna be your new bestie. This app is a serious lifesaver that'll free up your time, and it's a piece of cake to set up. Your clients can book one or more sessions online without doing any time zone conversions (yay!). Plus, it integrates with Zoom so that everyone can join the call without hiccups. Win-win! Oh, and here's a pro tip... go with the 'Essential' or 'Professional' package because they include the reminder notifications to increase your show-up rates.
// WORKFLOW MANAGEMENT TOOL FOR LEGAL DOCUMENTS
You know it's a must to have a rock-solid agreement in place before you start working with a client, right? But who's got time for all that paperwork in today's digital age? That's where Dropbox Sign (formerly HelloSign) comes in to save the day. Just upload your template, add in the necessary deets, highlight where your clients need to sign and hit send. Your clients will get the file and can sign it electronically, no sweat. And if life gets in the way, this nifty app will even send automatic reminders. Sweet!
// VIDEO COMMUNICATIONS PLATFORM
You're gonna love Zoom because it's so easy to use and totally affordable for all the fantastic features you get. Need to share some slides? No sweat. Wanna lead a workshop with break-out rooms? Easy-peasy. And if you promised a session recording, it's as good as delivered. Best of all, Zoom is super stable, even when our bandwidth is low, and the delays (if any!) during events are practically non-existent. This is hands-down a 5-star tool that we wouldn't want to be without.
// SHOPPING CART SOLUTION
Sick of wasting your hard-earned cash on shopping cart solutions that don't deliver? Check out ThriveCart! It ticks all the boxes without the monthly price tag. With its user-friendly interface, you can create one-on-one packages, group programs, and courses in just 15 minutes flat (seriously, we're not kidding!). Plus, you get all the marketing tools you need to create pro-looking checkout pages that'll make your heart sing. Want an extra boost? Go for the 'Pro' and maybe even the 'Learn+' upgrade - both are worth every penny!
// PAYMENT PROCESSING PLATFORM
We tried to get a merchant account from our local bank, but it was like jumping through a million and one hoops. Luckily, we found Stripe, and it was like a breath of fresh air. Signing up is super easy, and their fee structure is transparent and fair. Plus, it works seamlessly with most shopping cart solutions and learning management systems. The best part is that you can even send out invoices and payment links for one-off or recurring payments directly from Stripe’s platform. It's a one-click wonder when it comes to getting paid!
// WEB ANALYTICS SERVICE
No sweat if you want to know your audience better and find out how they're grooving to your marketing beats. Google Analytics has your back, and it's free, so you don't need to bust out your credit card. All you gotta do is hook up your website with their software and let it do its thing for a while. Then bam! You'll get tons of valuable data and insights like who's sending you the most traffic, how long they're sticking around, and what they're clicking on. You name it, Google Analytics will provide it!
// LIVESTREAMING APP FOR MAC
Ecamm is one of a kind! It's like a magic wand for your content creation and video production. With Ecamm, you can look like a pro in a flash, no matter what you're working on - live streams, interviews, tutorials, you name it! It's so versatile that we even said "Sayonara!" to other apps like ScreenFlow (or Camtasia for Windows fans). Plus, the pricing is more than fair. And did we mention its virtual cam functionality during Zoom calls? You'll never look better! This tool is a game-changer and definitely one of our all-time favs.
// VIDEO MESSAGING
Loom is the bomb for sending video messages. If you’re having a bad hair day, simply switch off the camera and let your headshot and dazzling voice do the talking. We use Loom all the time when we want to explain something in more detail or show clients how to do stuff by recording our screen. The video quality is top-notch, and the app is a cinch to use. And with the option to add captions and trim your videos, Loom makes sure your message is delivered just the way you want it. It can’t get any better (and easier!).
create a website
Resources to create a website
THAT WOWS YOUR PROSPECTS
// WEB HOSTING
We had a rocky start with some of the big shots when we were looking for a host for our WordPress website. But then we stumbled upon SiteGround, and seriously, they're the real deal. Their customer support is beyond amazing, and their prices are totally reasonable - especially if you sign up for a longer stretch. Looking back, we could have saved so much cash (and sanity!) if we had known about these guys from the get-go. Lesson learned!
// WORDPRESS THEMES & PLUGINS
We've been with Thrive Themes for many moons and are still blown away by their customer service. Their all-in-one Thrive Suite is incredible! You'll get more than just pretty WordPress themes that load at lightning speed. With customisable design templates and conversion-focused plugins, you can generate leads, create quizzes, collect testimonials, manage courses, and basically rule the world. Okay, maybe not the last one, but you get the idea.
// SEO TOOL
We've been absolutely obsessed with SEO ever since multiple pages on our site hit page 1 on Google (hello, organic leads!). If you're looking for a keyword research and SEO optimisation tool, Ubersuggest is where it's at. You can use it to plan your next killer content piece or boost the ranking of your existing posts. Plus, it's just plain fun to use - it's like a treasure hunt for the perfect keyword. Give it a whirl, and watch your traffic skyrocket!
What about tools for...
VIDEO OPTIMISATION &
SOCIAL MEDIA, VIDEO OPTIMISATION & PROJECT MGMT.?
WE'VE GOT YOU COVERED, THEY'RE RIGHT HERE!
// URL Shortener Solution
Want to know how to get a branded link that's short and doesn't look spammy? Check out Rebrandly! With any plan, you can make a custom domain and unique slug that sends your traffic wherever you want. Short links are best used for ads, social media, and live streams because they're easy to remember.
META BUSINESS SUITE
META BIZ SUITE
// BUSINESS Account MANAGEMENT (FB + IG)
Tired of juggling all the different tools you need to keep your social media on point for Instagram and Facebook? Look no further than Meta Business Suite! With everything in one place, you'll have more time to focus on what really matters - serving your clients and growing your business. Plus, it's completely free... So what are you waiting for?
// writing, design & planning TOol (IG + PINTEREST)
Growing your Instagram or Pinterest presence means posting top-notch content your tribe loves. But who has the time for that with everything else going on their business? Say hello to Tailwind - the all-in-one tool that writes, designs, and plans your Insta and/or Pinterest posts for you. Get ready to see your marketing efforts pay off while freeing up your time.
// channel & Video Optimisation TOOLKIT
Making videos can be a real slog... but don't fret because Tubebuddy’s got your back when it comes to planning, creating, and boosting your vids on YouTube for ultimate exposure. This app dishes out juicy tips on what's trending, gives you a sneaky peek at your competition, lets you schedule your content, and jazzes up your tags and thumbnails. Just wow!
// AUDIENCE DEVELOPMENT & CHANNEL MANAGEMENT SUITE
Are you ready to up your YouTube game? Then give vidIQ a try because it's designed to impress. This bad boy is loaded with the hottest trends, insider knowledge of your competition, and super easy keyword research. And if you feel stuck when it's time to hit that upload button, this tool will walk you through every step to ensure your new video will rock.
// ROYALTY-FREE MUSIC & SFX LIBRARY
Looking for the perfect beats to take your videos to the next level? Look no further than Epidemic Sound’s massive selection of top-quality, copyright-free tunes, sound effects, and pre-made playlists. Their user-friendly platform makes it easy to find your perfect jam, and if you want to try before you buy, they offer a free trial to get you started.
// ALL-IN-ONE PROJECT MANAGEMENT TOOL
ClickUp is the ultimate project management app that combines all the tools and methods you need in one sleek and easy-to-navigate package. No matter what kind of project you're tackling, from ad campaigns to banging out blog posts, ClickUp has a pre-made template. Why use multiple apps when you can have it all in one sweet spot?
// NOTE-TAKING & TASK MANAGEMENT APP
Are you always bursting with great ideas you need to jot down on the fly? Meet your new digital BFF - Evernote! You'll never lose a brilliant idea again, and you can even customise your notes and to-do lists with all kinds of fun features to make them uniquely you. Don't settle for the boring old pen and paper; give Evernote a go.
Ready to level up your brand?
HERE ARE OUR FAVOURITE
Canva’s got your back when it comes to designing! With this easy-peasy, drag-and-drop solution, you'll create jaw-dropping graphics and resources in a jiffy - no design degree required. Get ready to impress the world with your marketing, all thanks to Canva's super user-friendly platform.
As a one-stop shop for all your branding needs, Creative Market offers a ton of resources (e.g. fonts, graphic design, etc.) to give your brand a kick-start - or a complete make-over. With its affordable templates and stunning designs, the platform makes it easy to create unique masterpieces.
Fiverr offers a vast network of skilled freelancers if you're facing a time crunch or lack the necessary skills to complete a task. From graphic design to software development, this platform offers a broad range of business-related services, ensuring that everything on your task list is ticked off.
Get rid of spelling errors and bad grammar once and for all with Grammarly! This smart writing app enhances your creative writing and makes your texts more interesting, precise and readable. It's a must-have tool for anyone (yes, even native speakers can benefit from using Grammarly!).
...and for everything else that needs to be sorted in your business
WE USE THESE
The Notion app is our latest obsession! Think of it as the lovechild of a project management tool, a to-do list, and an idea collection system - all wrapped up in one pretty package.
With QuickBooks you can easily manage your finances, from invoicing to tracking expenses and everything in between. Plus, it's so easy to use that you don't have to be a math whiz.
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